WORKOUT ANYTIME in the Daily Herald

WORKOUT ANYTIME in the Daily Herald

WORKOUT ANYTIME was recently featured in the Daily Herald in an article titled, "Workout Anytime Expands in Buffalo Grove, Wauconda." The article features interview with Jeff Cercy the Franchisee that runs both locations. The article follows a “Q&A” format and Jeff touches on the brand, being the first WORKOUT ANYTIME clubs in Illinois, why he got involved with the brand, challenges of running the business, and advice for new business owners.

You can view the full article here. 

WORKOUT ANYTIME in Franchise Times

The article was entitled “Open Season: Blockbuster is kind, rewinds abandoned space for franchisors” and featured information and quotes from WORKOUT ANYTIME VP of Development Randy Trotter and Buffalo Grove WORKOUT ANYTIME Owner Jeff Cercy. The article provides information about Blockbuster’s recent announcement that they’d be closing roughly 300 remaining stores, and the positive impact that’s having on franchise brands looking for real estate. Randy is quoted about the great real estate Blockbuster locations provide and their plans to utilize them in 2014, as well as the process they go through when negotiating the conversion of a Blockbuster site. The article then provides information about WORKOUT ANYTIME franchisee Jeff Cercy’s converted Blockbuster location and quotes from him about how identifiable Blockbuster propery can be.

You can view the article here. 

Workout Anytime Featured in the Buffalo Grove Countryside

Workout Anytime was recently featured in the Buffalo Grove Countryside in an article titled, "Workout Anytime’ at Buffalo Grove’s new 24-hour fitness club".

The article details new owner Jeff Cercy's background and his plans to open the first Workout Anytime in Illinois in Buffalo Grove. Jeff notes that wants to open 100 gyms in the Chicago area and is excited to bring the location to Buffalo Grove, a city with very few gym options. The article includes information about the straightforward environment and low cost Workout Anytime gyms.

Click HERE for the full article or begin reading below:

‘Workout Anytime’ at Buffalo Grove’s new 24-hour fitness club

By: Ronnie Wachter

BUFFALO GROVE — When walking into the Blockbuster Video near the southeast corner of Buffalo Grove, imagine looking like one of those actors or actresses on the movie covers.

The business that is slated to open at 686 S. Buffalo Grove Road, when Blockbuster closes, might be able to help achieve that physique.

Workout Anytime, a 24-hour health club with a plain-and-simple business angle, plans to spend this spring remodeling and moving its equipment into most of the video store’s space. Owner Jeff Cercy said that once he gets his club open, potential clients can discover a welcoming and straightforward environment.

Meet our Franchisee: Jeff Cercy

Name: Jeff Cercy

Territory: Chicago

Before purchasing the Workout Anytime territory in Chicago, Jeff Cercy spent 21 years (active and reserve) in the military with the marines and army special forces including a tour in Afghanistan shortly after 9-11. In addition to his leadership experience in the military, Jeff has an MBA from the University of Phoenix. He was previously a franchisee for Sports Clips and LA Boxing in Colorado. His Sports Clips was the first in Colorado and was a top location for the company. He also won a Franchisee of the Year award  his first year of operation with LA Boxing. Jeff has also been involved with pharmaceutical sales in a Fortune 100 company for the past 25 years.

How did you learn about the brand?

I was looking for a new opportunity. After I sold my LA Boxing franchise I bought back into their company because I’m passionate about the fitness industry. I wanted to open an LA boxing in Chicago but it would have been difficult with my current job. Did some research on other opportunities and was very intrigued with the model’s simplicity and the growth potential, I thought it would be a good fit.

Why did you choose an opportunity with Workout Anytime?

I felt the direction of the company was right for me. With my previous career in franchising I enjoy going into a new market and building a brand. Besides that, I see great value in Workout Anytime and the potential for growth in this market and across the country.

Are you involved with any charities or do any community outreach with your business?

I do some work for the Wounded Warriors program and I’d like to do more through my business once things get off the ground.

What challenges have you overcome to get where you are now?

The challenges have a lot to do with timing in life being right to start something like this and all the experiences gained up to know that will make this even more successful.

What are your expansion or development plans? What is your end goal with Workout Anytime?

I would love to help get a number of people to be really successful new franchise owners and establish the Workout Anytime brand across IL. For now, making our first location a hub for growth is the start.

Do you have any other interesting hobbies or passions?

If it is fast, physical or outdoors and has some risk/adventure involved……I am there.

ABOUT WORKOUT ANYTIME: Atlanta-based Workout Anytime is a 24-hour, seven-day-a-week fitness concept with 36 units in the Southeastern U.S. Founded by fitness veterans John Quattrocchi and Steve Strickland, the company was formed to provide members with first-class fitness facilities at the lowest cost possible, while delivering a profitable and affordable business model to franchisees. Built on the founders’ motto of, “think big, keep it simple and do it with integrity,” Workout Anytime is preparing for significant expansion into new territories by providing opportunities to business-minded entrepreneurs. For further information about franchise opportunities, visit its website.