Friday, December 21, 2012

Workout Anytime featured in Ledger-Enquirer

Outsider food, retail chains keen to have local presence
By Tony Adams for The Ledger-Enquirer

That's the task before Randy Trotter as well, finding entrepreneurs willing and able financially to buy into Atlanta-based fitness company Workout Anytime, which could have three to four locations at full build-out.

"We like the Columbus market. We call it an underserved market," said Trotter, vice president of franchise development for Workout Anytime, which now has about 50 stores open or in development, with a short-term goal of reaching 100 units. Supermarket-anchored shopping centers are the preferred locations, he said.

"Most people that are looking for franchises kind of fall into the restaurant market," Trotter said. "When they see our model and our concept, they're pretty much blown away because there's so few working pieces compared to a restaurant."

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