Friday, December 21, 2012

Workout Anytime featured in Ledger-Enquirer

Outsider food, retail chains keen to have local presence
By Tony Adams for The Ledger-Enquirer

That's the task before Randy Trotter as well, finding entrepreneurs willing and able financially to buy into Atlanta-based fitness company Workout Anytime, which could have three to four locations at full build-out.

"We like the Columbus market. We call it an underserved market," said Trotter, vice president of franchise development for Workout Anytime, which now has about 50 stores open or in development, with a short-term goal of reaching 100 units. Supermarket-anchored shopping centers are the preferred locations, he said.

"Most people that are looking for franchises kind of fall into the restaurant market," Trotter said. "When they see our model and our concept, they're pretty much blown away because there's so few working pieces compared to a restaurant."

Click here to read the entire article.

Friday, December 14, 2012

Workout Anytime featured in Murfreesboro Post

Workout Anytime was featured in the Murfreesboro Post for their newest opening in Smyrna, Tennessee this past weekend. Workout Anytime will provide residents of the Smyrna area a 24-hour gym, allowing access to members through key cards all day long. The Smyrna club can be found at 13702 Old Nashville Highway and the next closest location is at Lenox Village in Nashville.

Business Briefs: Workout anytime in Smyrna
by Melinda Hudgins for The Murfreesboro Post

Get a jump-start on those New Year’s resolutions at Workout Anytime Smyrna.

The new 24-hour gym recently opened its doors at 13702 Old Nashville Highway, confirmed Tommy Jordan, assistant manager for the gym.

He said key cards grant members access to Workout Anytime in Smyrna and any of the other 38 facilities in the country.

The company currently has two Middle Tennessee locations – one in Smyrna and the other at Lenox Village in Nashville. Plans include opening additional facilities in the area, but Jordan could not confirm when and where. 

Click here to read the entire article.

Friday, November 30, 2012

Workout Anytime featured in Chattanooga Times Free Press

A story in the Chattanooga Times Free Press breaks down the business savvy and cost-effective expansion plans of Workout Anytime in Tennessee.

Read up on the strategy that is growing this franchise while making fitness affordable, spreading healthy lifestyle habits to those who prefer the simple approach.

Click here to read the article.


Photojournalist's fitness journey continues in the Knoxville Journal

This ongoing series in The Knoxville Journal chronicles one journalist's journey to personal fitness with Workout Anytime.  He has already profiled two of the outstanding personal trainers at Workout Anytime Powell, and this week he introduces us to a third member of the team.    

Workout Anytime for everyone
By Wes Hall for The Knoxville Journal

In mid-September, this 61-year-old photojournalist joined a Workout Anytime Powell Boot Camp to get more fit, increase stamina, improve my cardiovascular health. and hopefully lose some weight. After 12 weeks, I am proud to say I am still on track to reach my goals. So far, I have accomplished what I consider a lot more than I had hoped. I have lost nearly 20 pounds, bringing four inches off my waist. I am eating more healthily. My energy level has increased as my blood sugar has gone down. Those who don’t see me often comment on how much younger I look, even though I have since let my white beard grow out.

At Workout Anytime Powell, the Boot Camp makes it easier to participate, because working out becomes a part of the weekly routine. When left on our own, many would procrastinate. I didn’t believe before I started I really had time for it. It didn’t take long for me to realize that an hour a day, three days a week for 13 weeks could make so much of a difference. The difference is not only a healthier lifestyle now, but 50 hours of exercise could add a few years to my time here on earth. Perhaps, I will get to enjoy future grandchildren despite my diabetes and heart disease.

Tuesday, November 20, 2012

Workout Anytime series continues in The Knoxville Journal


Workout Anytime was featured in the fourth installment in The Knoxville Journal, where reporter, Wes Hall has been keeping track of his personal health and fitness goals since the beginning of September. In this section, Wes shared some stories of both members of Workout Anytime and trainers, citing the caring and motivating atmosphere of the club. Wes shared his diet changes, typical workout routines and physical heath improvements since he began the regimen and his new approach to fitness and total health that he has developed along with the support of the Workout Anytime staff.

Workout Anytime Powell; refreshing difference
By Wes Hall for The Knoxville Journal

Last week’s Workout Anytime Powell article described the progress of Laura who lost 100 pounds in 10 months at Workout Anytime in Powell with the help of trainer Joshua Bilbrey. Laura also shared some healthy but delicious holiday recipes.

This week, we will focus on her trainer, Joshua. As in the case with all trainers at Workout Anytime Powell, owner John Heifner recruits trainers after observing and interviewing them extensively.

First, I want to share some personal progress information. I began Workout Anytime Powell Boot Camp 10 weeks ago.
Read the entire article here.

Friday, November 16, 2012

Workout Anytime featured in Business News Daily

How the Military Prepares Veterans to Start a Business
by David Mielach

A missed opportunity helped lead John Quattrocchi to become the president of gym franchise Workout Anytime. After working in avionics and missile-guidance systems for the U.S. Air Force, Quattrocchi applied to a job with Delta Air Lines, but was rejected. That rejection, however, led him to start working in the fitness industry. After nearly four decades in the industry, Quattrocchi was named president of Workout Anytime.

To read the entire article, click here.

Friday, October 26, 2012

Workout Anytime featured in The Knoxville Journal

Workout Anytime is being featured in an ongoing series of articles where Knoxville Journal reporter Wes Hall is tracking his personal cardiovascular health and weight management results while working with a Workout Anytime trainer. Click here to read an article in the series, or begin reading below.

Powell Workout Anytime focuses on individual health

I have never been a very physical person, but I usually went at a fast pace until 2003 when surgeons performed four bypasses on my heart. I felt better but I did slow my pace.

Last month I began “Boot Camp” with Workout Anytime on Emory Road at Clinton Highway in Powell.

Three days a week, I join three others and a trainer to build my body back up to near its potential. So far, I have lost about 10 pounds and at least an inch off my waist. The most significant advantage is my energy level is improving. I find myself making a faster stride than a few weeks ago.

(Read More)

Wednesday, September 5, 2012

Workout Anytime featured in Atlanta Business Chronicle

Workout Anytime was recently featured in an article in the Atlanta Business Chronicle titled "Bargain fitness clubs rev up old retail centers." The article discusses why 24/7 fitness centers have seen an increase in business over the past few years. Click here for the full article, or begin reading below.

Bargain fitness clubs rev up old retail centers

Bargain fitness clubs are improving the health of some aging shopping centers.

And Atlanta-based Workout Anytime continues to grow in its hometown and foresees major expansion in the Southeast and beyond in the next five years.

With membership costing less than $20 a month, the fitness club retailers are creating a new niche in the fitness world. They also are helping fill vacant space at shopping centers, driving much-needed traffic to those that might have struggled during the Great Recession.

(Read More)

Thursday, August 23, 2012

Workout Anytime featured in The Daily News Journal

Workout Anytime was recently featured in an article in the Daily News Journal titled “SAMANTHA'S EMAILBAG: Workout Anytime opens soon.” The article focused on the popularity of 24 hour gyms and specifically highlighted Workout Anytime’s new opening in Smyrna. The article discusses how Workout Anytime is a good option for people with non-traditional schedules and notes that Workout Anytime offers free assessments  and work equipment tutorials. Read the Workout Anytime excerpts below. 

SAMANTHA'S EMAILBAG: Workout Anytime opens soon

Q: Is there any place that I can workout late at night?

Emailbag: Yes, because Rutherford County is filled with gyms and workout facilities that are open 24 hours a day.

“Being open 24 hours a day is great for people who work swing shift or third shift,” said Bart White, who will soon open Workout Anytime at 13702 Old Nashville Highway in Smyrna.

“One of the things traditional gyms lack is accessibility for people who work non-traditional workdays,” White said. “Fitness and healthy lifestyles should be available for anyone.”

Workout Anytime will provide free assessments and workout equipment tutorials. The facility will also have a full locker room and showers.

“Another great thing about being open 24 hours is that it alleviates the crowds and being really busy because people can space out their day a bit since they have more hours to work with to fit working out in their schedule,” White said.

Friday, August 10, 2012

Workout Anytime featured in News Herald

Workout Anytime was featured in an article in the News Herald in an article titled “Marine opening gym, but many struggle to find work.” The article details the high unemployment rate for veterans who served on active duty in the U.S. Armed Forces at any time since September 2001. The article highlights Chris Gately and how he has found success by opening Workout Anytime, a business that was the perfect fit for him because of his military background. The article includes information about Workout Anytime and ways the federal government is helping veterans obtain business loans.

Marine opening gym, but many struggle to find work

A local veteran is finding his way in this difficult economic climate by opening his own business.

Chris Gately, 32, who served in the U.S. Marines, will open the first Workout Anytime at 12121 Back Beach Road later this month.

Gately is the first military veteran with the franchise to open a location, and he’s a veteran bucking the trend of unemployment that is hampering veterans across the country.

“To my brothers and sisters in arms out there I would tell them this is a good business to get into,” said Gately, who originally is from northeast Oregon.

The unemployment rate for veterans who served on active duty in the U.S. Armed Forces at any time since September 2001 — a group referred to as Gulf War-era II veterans — was 12.1 percent in 2011, the U.S. Bureau of Labor Statistics (BLS) reported earlier this spring. That group includes Gately.

It is worse for those under the age of 25.

Young male veterans between the ages of 18 to 24 who served during Gulf War era II had an unemployment rate of 29.1 percent in 2011, higher than that of young male nonveterans at 17.6 percent, according to BLS.
Gately said he searched for the kind of business that was right for him. He also said the best way to find what kind of business you like is to understand what it is you like to do. He said he had been working out for years and that was what he decided to concentrate on.

“Stick to what you know,” Gately said.

Workout Anytime is a 24-hour, seven-day-a-week fitness concept that costs $15 a month, with no contract. Right now is a time when priorities are being shifted in the community and luxury items, such as traditional gym memberships, are becoming unaffordable, he said. “I am a certified trainer,” Gately said.

Gately said he likes the no-pressure atmosphere of Workout Anytime.

“We don’t do the massages and the things the other gyms do,” Gately said. “We concentrate on the 90 percent that want to work on cardio and weight training.”

Federal help
Gately said Workout Anytime helped him get a loan for his franchise. But, for those would-be business owners who may have trouble obtaining financing, the federal government also is helping veterans obtain business loans.

The U.S. Small Business Administration (SBA) joined with the Department of Veterans Affairs (VA) and the Department of Defense (DoD) to launch a training program called “Operation Boots to Business” for transitioning service members and veterans to help them become entrepreneurs and create jobs. The program was announced last month.

“Through this partnership, we stand ready with support, entrepreneurial training and resources that are critical tools to help them start businesses, drive economic growth and create jobs for themselves and their communities,” SBA Administrator Karen Mills said during the program’s announcement in July.

Veterans make up a large number of successful small business owners. Nine percent of small businesses are veteran-owned, according to the SBA.

SBA partners will coordinate training and services at military bases around the country, delivering a face-to-face introductory entrepreneurship course. The program will expand across the nation during fiscal year 2013 with the goal of providing entrepreneurial training and awareness to transitioning service members from all branches of the military.

Thursday, August 2, 2012

Workout Anytime featured on Good Morning Atlanta on Atlanta’s Business Radio X

Workout Anytime was recently featured in a segment on on Good Morning Atlanta Business Radio X. Steve and John discussed the founding of Workout Anytime and how successful this ‘value priced’ model has been throughout the Southeast. Workout Anytime changed the model a few years ago to help adjust to the changing economy to a $15 price point, which provides the best workout per square foot in the industry by providing the highest quality equipment. Steve and John also discussed the unique growth methods by franchising, area developers and of course corporate clubs. Read the accompanying article below, and click here to listen to the segment.

Founders of Workout Anytime and Payscape Advisors

This week Good Morning Atlanta features Payscape Advisors and Workout Anytime.

Payscape Advisors co-founders Jeremy Wing and Adam Bloomston and marketing head Amber Bloomston, and fitness veterans John Quattrocchi and Steve Strickland, co-founders of Workout Anytime join Dana and Elizabeth in the studio for a lively conversation about their businesses, strategies and success.

Steve and John discuss their 35+ years experience in the fitness industry and how their past successes and failures contributed to their decision to create a more cost-effective fitness model.  They cut the overhead costs that are associated with large scale gym concepts and created a concept that operates in 5,000 sq. feet and with all of the amenities for only $15 per month, a profitable model that they could rapidly grow.

Steve and John talk about how key cards allow guests to exercise 24-hours per day and only required a staff between 1-3 people per location.  The model provides members with first-class fitness facilities at the lowest cost possible, while delivering a profitable and affordable business model to franchisees. Workout Anytime is preparing for significant expansion into new territories by providing opportunities to business-minded entrepreneurs.

For further information about Workout Anytime and franchise opportunities, visit

Wednesday, July 18, 2012

Workout Anytime featured in The Huntsville Times


Workout Anytime was recently featured in The Huntsville Times in an article titled, "Workout Anytime offers no contracts, low monthly fees and 24-hour access." The article discusses the background of Greg Powers and the opening of the first location of Workout Anytime in Alabama and specifically Huntsville. Highlighted in the article are details of the expansion plans for Workout Anytime and information about Workout Anytime’s unique business model provided by Randy Trotter, VP of Franchise Development. Coupled with the article are 10 fantastic pictures! Click here for the entire article or begin below.

Workout Anytime offers no contracts, low monthly fees and 24-hour access
By: Mike Marshall

HUNTSVILLE, Alabama -- How's this for a transformation? A man goes from running Domino's Pizza franchises in Tennessee and Kentucky to operating a workout facility in Huntsville.

But it's true. Not only did Greg Powers have eight Domino's Pizza stores, he also had a couple of car washes and a storage facility.

He still has a car wash but no Domino's franchises. His focus is now Workout Anytime at 4925 University Drive.