WORKOUT ANYTIME in the Cincinnati Enquirer Community Press

WORKOUT ANYTIME in the Cincinnati Enquirer Community Press in an article titled, "Mercy Health's new hospital could be economic boon to township." The article focuses on the opening of the Mercy Health – West Hospital in Green Township and how that is creating an opportunity for businesses in the community including the new Cincinnati WORKOUT ANYTIME. The article begins with details about the new hospital, then goes into the economic development going on in the area. The article then details some of the businesses opening in the area, including Tony Petrocelli’s Cincinnati WORKOUT ANYTIME. The article includes this information provided by No Limit Agency: “Cincinnati resident Tony Petrocelli is opening the first Workout Anytime in Ohio near the hospital, in a space that was previously a WesBanco and had been vacant for six years.” The article ends with info on other businesses and plans for development in the area.  Click here for the entire article or begin below.

Mercy Health's new hospital could be economic boon to township

By: Kurt Backschneider

GREEN TWP. — While township leaders are excited about the state-of-the-art medical services Mercy Health is bringing to the West Side, they’re also looking forward to economic development opportunities the new hospital will help attract.

Mercy Health – West Hospital, a 250-bed, full-service hospital off of North Bend Road near Interstate 74, will open for business Sunday, Nov. 10. 

Roughly five years in the making, the $240 million hospital will feature the latest advancements in patient care and comfort, new technologies, private patient rooms and expanded medical services for West Siders.

(Read More)

WORKOUT ANYTIME in the Journal-News

WORKOUT ANYTIME featured in the Journal-News in an article titled, "Gym franchise expanding in Ohio."  The article gives information on the Cincinnati WORKOUT ANYTIMEopening and then details about the WORKOUT ANYTIME concept. Tony is quoted about the advantage of having 24-hour access. The article ends with info aboutWORKOUT ANYTIME’s development plans in Ohio, and a quote from Randy about why the company is so successful. It also gives the website for more information.  Click here for the entire article or begin below!

Gym franchise expanding in Ohio

By: Chelsey Levingston

Atlanta, Georgia-based fitness center operator Workout Anytime is expanding in Ohio, with its first franchise gym opening in the state in the Cincinnati area early next year, said franchise owner Tony Petrocelli.

Workout Anytime is a 24-hour, seven-days-a-week gym. Memberships are sold month-to-month, Petrocelli said. 

Petrocelli, a Cincinnati-area resident and Registered Nurse, is opening at a site under renovation now at 5441 N. Bend Rd. in Monfort Heights, in the area Interstate 74 and Mercy Health-West Hospital. He is opening the gym in vacant, leased space.

Gym members have 24-hour access via bar code entry.

(Read More)

WORKOUT ANYTIME on CNN Money

WORKOUT ANYTIME on CNN Money in an article titled, "What's next for Blockbuster's empty stores."  The article gives information about the recent announcement that Blockbuster will be closing their remaining locations, and how this benefits franchises looking for real estate in growth markets. WORKOUT ANYTIME is featured at the beginning of the article with info about WORKOUT ANYTIMEopening 20 locations in former Blockbusters and looking to open more. Randy is quoted about why the locations are ideal and how easy it is for them to convert the real estate. Jeff is quoted about the great location and how easy it is to tell members of the community where to find the gym. The article also states that WORKOUT ANYTIME is looking for more Blockbuster stores to convert to WORKOUTANYTIME locations.  Click here for the entire article or begin below.

What's next for Blockbuster's empty stores

By: Patrick deHahn

Blockbuster's closing signals the end of an era, but it also means there's a lot of retail space to fill.

Last week, Blockbuster announced plans to shutter its remaining 300 U.S. locations. It was the final nail in the coffin of a steadily declining brand, which was bought by Dish Network (DISH, Fortune 500) in 2010 after the retailer went bankrupt.

(Read More)

WORKOUT ANYTIME in Journal & Topics Newspapers

WORKOUT ANYTIME in Journal & Topics Newspapers in an article titled, "New 24-Hour Fitness Facility Opens In Buffalo Grove." The article begins with information about the new club and then gives some details about the grand opening. The article ends with information on WORKOUTANYTIME’s plans for expansion in Illinois and some background on Jeff.  Click here to read more or begin below.

New 24-Hour Fitness Facility Opens In Buffalo Grove

A new 24-hour fitness facility recently opened in Buffalo Grove.

Workout Anytime opened at 700 Buffalo Grove Rd. The facility is open 24 hours a day to members with staff on site from 9 a.m. to 8 p.m. weekdays; 9 a.m. to 5 p.m. Saturdays; and 10 a.m. to 2 p.m. Sundays. Members receive a special key card to unlock doors when staff is not present.

(Read More)

Interested in opening your own WORKOUT ANYTIME?

“Think big. Keep it simple. Do it with integrity.”

Those are the guiding words of John Quattrocchi, co-founder of WORKOUT ANYTIME. Together with Steve Strickland, John and Steve have drawn from their 40 years of industry knowledge to create a proven, ready-to-run business opportunity for your success.

Proven Formula – The WORKOUT ANYTIME system operates with low-overhead and delivers high customer satisfaction. Our clubs fit into a range of retail spaces, can be run by a tiny staff, and offer the best workout per square foot in the industry. Unprofitable amenities like the pool, spa, courts, aerobics classes, and childcare have been eliminated in favor of a $15 no-commitment price that keeps members onboard month after month after month.

“People join a club to lose weight, build strength and feel better,” explains CEO Steve Strickland. “But eventually, they fall off because of two things: high price and inconvenience. We built a system that offers an unbeatable workout, an inexpensive recurring payment, and 24-7 neighborhood convenience.”

Matrix Equipment – Top equipment is a crucial component of the WORKOUT ANYTIME formula. Steve Strickland’s career experience in both the equipment and club sides of the industry has guided the equipment selection and floor plan. The WORKOUT ANYTIME fitness layout ensures that members never have to wait for the much-desired Matrix treadmills (10+) and cardio gear.

Easy to Get Started – Franchisees usually join WORKOUT ANYTIME with little or no experience in the fitness industry. Some even keep their existing jobs. Yet, our turnkey systems, vendor agreements, equipment sourcing and leasing support make it easy to get started and easy to succeed. Here’s how our ready-to-run approach guides you every step of the way:

Site Selection and Lease Negotiation
- We maintain a network of experienced real estate brokers nationwide who specialize in tenant representation
- Site selection/lease negotiation service offered at no-cost to franchise owner
- In most cases WORKOUT ANYTIME Franchisees receive a generous tenant improve allowance (cash), and up to 6-months free rent per deal
- WORKOUT ANYTIME’s site criteria includes demographics, access, parking, visibility, tenant mix, competition, and the economics of your club

Find out more here. 

Workout Anytime in the Moultrie News

WORKOUT ANYTIME in the Moultrie News in an article titled, "Fitness center aims to expand in Mount Pleasant." The article includes details about WORKOUT ANYTIME and their expansion plans for Mount Pleasant.  Click here for the entire article or begin below.

Fitness center aims to expand in Mount Pleasant

WORKOUT ANYTIME is looking to expand in the Mount Pleasant area. WORKOUT ANYTIME, a fitness club that is open 24 hours a day, recently opened up locations in Easley, Sumter and Anderson. They are currently scouting for locations for clubs and seeking prospective franchisees to open four clubs in Mount Pleasant over the next two years. 

“Mount Pleasant is the perfect fit for our unique 24-hour fitness model,” said Vice-President of Development Randy Trotter. “We’re excited about the opportunities to expand our presence in the area and bring the Mount Pleasant community an affordable club where they can work out on their schedule.”

(Read More)

WORKOUT ANYTIME in Buffalo Grove Patch

WORKOUT ANYTIME in Buffalo Grove Patch in an article titled, "24/7 Gym Opens in Buffalo Grove."  The article opens with some details about the opening of the Buffalo Grove WORKOUT ANYTIME, and the plans to open up to 25 clubs in the Chicago suburbs. Jeff and co-owner Eric Nagel are quoted about why Buffalo Grove is a great place for the first WORKOUT ANYTIME in Illinois. Cristel gives details about what WORKOUT ANYTIME offers and about the upcoming grand opening, and then provides info and quotes from Steve and John.  Click here for the entire article or begin below.

24/7 Gym Opens in Buffalo Grove

By: Cristel Mohrman

Workout Anytime might be a new name in town, but it’s one that company officials expect will soon be widely recognized.

The fitness center officially opened Saturday at 700 S. Buffalo Grove Grove Road. It’s the company’s first location in Illinois, but it certainly won’t be the last, said Workout Anytime officials, who are planning to expand to 25 clubs in the Chicago suburbs.

Buffalo Grove was selected as its first Illinois site for its demographics and because officials found little competition for the concept, which offers members all-hours access to no-frills workouts.

“We really like this location a lot,” co-owner Eric Nagel said.

(Read More)

Workout Anytime in North Fulton Newspapers

Workout Anytime in North Fulton Newspapers in an article titled, "New Workout Anytime coming to Milton." The article begins with information about the new Workout Anytime opening in Milton and the owners. The article then goes into details about what you can expect at aWorkout Anytime, with a quote from Randy Trotter. General Manager Chris Maier is quoted about why he believes in the Workout Anytime model and Lynn Jackson is quoted about why they’re happy to open in the area. The article closes out with info on how to join and about the expansion plans for Workout Anytime.  Click here for the entire article or begin below.

New Workout Anytime coming to Milton

By: Caitlin Wagenseil

MILTON, Ga. — When two members of a gym found out their beloved workout place was going to close down, they decided to take action. 

Paul and Lynn Jackson, previous members, bought the Workout Anytime in Cumming. Now, they are gearing up to open their second location in Milton with Randy and Heather Clevenger.

(Read More)

Workout Anytime in Easley Progress

Workout Anytime in Easley Progress in an article titled, "New gym pumps up fitness opportunities."  The article begins with information about the final stages to complete the EasleyWorkout Anytime, and the success of the Anderson Workout Anytime location. The article talks about the price and services offered and then goes into why Workout Anytime is such an attractive option. The article ends by talking about the fact that personal trainers are available and with a quote from a member.  Click here for the entire article or begin below.

New gym pumps up fitness opportunities

By: Lonnie Adamson

EASLEY – Success of a 24-hourfitness franchise in Anderson has spurred the addition of the brand to Easley by late September.

Greg Powers, owner of the AndersonWorkout Anytime, was meeting flooring contractors and potential customers at the Easley location Tuesday, ramping up for the Sept. 15 delivery of workout equipment. 

“We have set company records for growth,” Powers said of the Anderson location near Hamericks on Clemson Boulevard.

(Read More)

Workout Anytime in Sumter's The Item

Workout Anytime in Sumter's The Item in an article titled, "Workout Anytime opens facility in Sumter." The article begins with details about Workout Anytime and the excitement about opening a location in Sumter and the proximity to Shaw Air Force Base. The article then goes into additional detail on the features and equipment available at Workout Anytime, as well as the individualized attention that members receive. The article finishes with information about the fact that over 700 members have already signed up and the hometown connection for Steve Strickland, and then gives the contact information for the club.  Click here for the entire article or begin below.

Workout Anytime opens facility in Sumter

By: Jamie H. Wilson

Workout Anytime Sumter, a business that aims to provide its members with 24/7 access to its gym facilities, is now open.

"We are excited to see others change their lives," said co-manager Victoria Streetman.

The month-to-month payment option sets them apart from other similar 24/7 workoutfacilities, said company officials. Basic membership is $15 and affords members gym access to any of the corporation's facilities nationwide. Premium membership gives members access to the same facilities as well as amenities such as tanning, hydromassage and unlimited guest privileges.

(Read More)

Workout Anytime Featured in Franchise Times

Workout Anytime was recently featured in the Franchise Timesin an article titled, "Nest Eggs: Done right, a rollover of retirement funds can be smart option".

The article is a trend piece on franchisees using their 401(k) to purchase their business. John Heifner, Workout Anytime franchisee, gives great insight into how he went about purchasing his Workout Anytime with the use of his 401(k). He went on to say “Starting our third year, I can start thinking about funding a retirement again instead of keeping my money more fluid for cash flow.”

Click HERE for the full article or begin reading below:

Nest Eggs

Done right, a rollover of retirement funds can be smart option

By: Jeffrey McKinney

More franchisees are using their 401(k) retirement funds to finance the purchase of a franchise. Who should consider the move? Experts explain the do’s and don’ts, including warnings about strict IRS rules.

Jeremy Turner’s decision to pretty much tap out his retirement funds to buy a Lawn Doctor franchise was very clear: He calls it the best option he had after banks would not lend him the money.

Turner withdrew $70,000 from his 401(k) plan and another $30,000 he and his wife had in savings to start the lawn care business in St. Louis in 2010. Turner says he discovered companies charge around $5,000 to help complete the financing process. “I would not suggest that someone try to do this on their own because of tax and other risks involved,” he says.

New Location in Lexington Opens

Workout Anytime's new location in Lexington had their soft opening on Monday, June 17. They're currently offering half-off enrollment until the end of June. The gym features brand new state of the art Matrix equipment, new tanning beds and hydro-massage. Members will be able to add unlimited tanning and hydro-massage for only $10/mo.

The location will also host the Lexington Humane Society this Saturday, June 22, from 10 a.m. until 2 p.m. The Humane Society will have animals up for adoption and talk to visitors about the process of adopting a pet as well as taking donations.

Franchisee Spotlight: Eric and Jen Cowden

Eric Cowden, a Lexington native, graduated from Western Kentucky University in 1996 and started working in sales and marketing for a communications company that does voiceover IT, networking systems and internet protocol. Following, Eric worked for the local FOX network in Lexington and then started a bar/restaurant in 2001. Eventually selling the location, Eric went back into sales and marketing, which he has been doing since 2002.

Jen Cowden graduated in 2002 from the University of Akron and grew up in Cuyahoga Falls, Ohio. Jen’s professional background is also in marketing and she worked for the same organization Eric worked for in the local Ohio branch for nearly 10 years. In the last two years, Jen moved to Lexington to continue her career, helping to plan the first steps in the Workout Anytime business.

 Eric, 40 years old, and Jen 33, are married and continue to work full-time. They will operate the Workout Anytime location concurrent with their other positions. They also both have extensive family-run business experience, which will be valuable for the Workout Anytime operation and get them ready for the next phase of their career.

How did you learn about the brand?

Greg Parker, he’s the area developer for Workout Anytime and also a frat partner. I saw the success he was having and it seemed to fit because of my interest in health and fitness, and all of the healthful changes in society going on.

Why did you choose an opportunity with Workout Anytime?

The equipment is state-of-the-art and we felt Lexington could use some place such as this, emphasizing customer service, bargainfitness, no contracts, etc. It’s also a town people travel to frequently for business and this gives them a chance to take in a quick, affordable workout.

Are you involved with any charities or do any community outreach with your business?

We work with the Makenna Foundation, which is a local charity that supports the UK Children’s Hospital.

What challenges have you overcome to get where you are now?

It’s really been finding the proper location because without that, the business model doesn't work. With 150,000-plus households in a 3.5 mile radius, we wanted to make sure we found the perfect spot because we do think we offer a unique spin to the workout community of Lexington.

What are your expansion or development plans? What is your end goal with Workout Anytime?

We want to have short-term goals and within a year add a second location, a third within two years, and start branching out into several areas.

Do you have any other interesting hobbies or passions?

We’re both involved in fitness and enjoy any outdoors activities or sports, such as golf and basketball.

Franchisee Spotlight: Paul Jackson and Randy Clevenger

Paul Jackson and his wife Lynn were members of the Workout Anytime club for four years. So when the club closed for financial reasons, as good stewards of a local business and because of their love of the concept, the couple saw the potential in keeping it open and decided to explore the option of making it their own.  The Jacksons were able to do so, and after two months, they took the club out of bankruptcy in April 2010. Three years later, their experience with Workout Anytime has them slated for a second location to open in August in Alpharetta, GA. Paul, who is a commercial airline pilot, will maintain that profession while helping operate the clubs.

Randy Clevenger, who had been a member of Paul’s club, had no background in fitness prior to his plans of partnering with the Jacksons for the second Workout Anytime location, but saw the business’s potential.  Having owned several other businesses over the past 21 years, Randy believes the fitness industry, and Workout Anytime in particular, represent one of the best franchise opportunities you’ll find.  Unlike other industries, the Fitness industry is still in a growth phase and WOAT has found a distinctive niche within the industry.  The business model is sound & the corporate support is outstanding.  It’s a great brand, and we just felt the concept was a winner.  With our experience & background running other small businesses, we believe we can grow our organization quickly to a multi-unit, multi-state operation.

Randy’s experience in all facets of starting a business from scratch & growing it into a multi-million dollar organization, uniquely qualifies him as a WOAT owner / operator.  Combined with Paul’s acute business acumen, in tandem with their drive and passion for the project, all positioned the pair to run a well-organized business. Their experience in running tight financials, marketing and customer relations will certainly help take their vision for the brand to growth.  WOAT is a concept that you can really get excited about.  I feel passionate about the brand, the opportunity and what this business is all about.

How did you learn about the brand?

We were originally looking for an economical club without a contract. So, we went online to explore the possibilities of joining the organization.

Why did you choose an opportunity with Workout Anytime?

I thought the business model is superior to all the other business models in the industry.

Randy: I almost pulled the trigger with a fitness competitor about 18 months ago, but backed off because I didn't feel they had the level of passion and interest in developing a relationship with me. I also liked the idea of being part of a franchise for help with growing not only in our area, but into other territories. After doing more research, I was determined that these guys “get it,” and it feels right.  

Are you involved with any charities or do any community outreach with your business?

We work with the Fraternal Order of Police, area schools and No Longer Bound, which is a men’s substance abuse recovery program. We support largely through monetary donations.

What challenges have you overcome to get where you are now?

When the first club originally closed, we inherited 1,100 potentially unhappy members because they either had no place to work out or had seemingly lost money. Lynn and I made calls to everyone and decided to honor all full memberships to gain the trust of these folks.

Also, the new location in August will be completely different. The original was a salvaged location so we are getting into something brand new.

Do you have any superstar employees? What is their story?

Chris Maier is our lead marketing professional, beginning with us last year as a member of the club. Chris quickly became the manager of the club and has done a great job. He’s very business savvy and is the face of our business.

The way we’re set up is Lynn and Chris manage for much of the time to account for my pilot position, so I’ll do whatever I can when I’m here. Lynn is managing partner and Chris is the store manager.

What are your expansion or development plans? What is your end goal with Workout Anytime?

Randy and I would like to open 10 total in the next several years and three more within the next three years. We are currently looking at Flowery Branch and Dawsonville as next locations.

Do you have any other interesting hobbies or passions?

We like going to church and fishing when we can.  

Grand Opening in Stockbridge

We had an amazing Grand Opening in Stockbridge, Georgia. The new location is located at 3658 Highway 138 SE. The location signed up 82 new members on the day of the Grand Opening - an impressive number. Zelly Wesson, the gym’s operations director, said staff have already registered 800 members. 

Here are some of our favorite photos from the opening!

Workout Anytime Featured in Henry Daily Herald

Workout Anytime was recently featured in the Henry Daily Herald in an article titled, "New 24-hour gym working out for southside".

The article talks about the first Workout Anytime location opening on the southside of Atlanta, though there are 14 franchise locations on the northside of the area. Zelly Wesson, the gym's operations director, speaks about the large numbers of registered members in just the first few weeks. The article goes on to discuss the Workout Anytime business model and the grand opening festivities that were held in honor of the new location.

Click HERE for the full article or begin reading below:

New 24-hour gym working out for southside

By: Curt Yeomans

STOCKBRIDGE — Nekisha Dickerson gave her personal trainer, Don Wisby, an exasperated look Friday when he jokingly asked her to do another set of leg raises at the end of their first training session at Workout Anytime Fitness.

#He’d already had the Stockbridge resident doing several exercises, including standing cable wood chops and cable pulls before the leg raises. When she gave him the look, he let out a laugh.

“She’s handled it — she wanted to give up but she pushed through,” said Wisby later.

Franchisee Spotlight: Bill Aicklen of Atlanta

Coming from the automotive industry, Atlanta franchise owner Bill Aicklen talks about the appeal of the Workout Anytime business model. From the cleanliness to the customer service, Aicklen is proud to work with his brother as a team to become successful multi-unit owners.

Workout Anytime Sweepstakes

Workout Anytime has extended their successful Fit + Fab giveaway to include the UP bracelet by Jawbone.

Jawbone describes UP™ as "a system that takes a holistic approach to a healthy lifestyle. The wristband tracks your movement and sleep in the background. The app displays your data, lets you add things like meals and mood, and delivers insights that keep you moving forward."

In order to enter the contest, fans of Workout Anytime's Facebook page simply need to share the contest on Facebook and Twitter. Each share is another entry into the contest. The contest will continue through May. 

For your chances to win, click here: http://bit.ly/WOATFitandFab

Workout Anytime Featured in Rome News-Tribune

Workout Anytime was recently featured in the Rome News-Tribune in an article titled, "Tuesday Morning and Workout Anytime plan spring openings in the Hicks Drive shopping center".

The article talked about brothers Bill and Bob Aicklan opening a new Workout Anytime in Rome to open this spring. The Workout Anytime model, concept, and history were discussed. The brothers signed their first franchise agreement in 2009 in Decatur, GA. They then bought both of the corporate stores in metro Atlanta and are beginning a regional expansion.

Click HERE to read the full article or begin reading below:

Tuesday Morning and Workout Anytime plan spring openings in the Hicks Drive shopping center

By: Doug Walker

Construction continues on a couple of slots in the Etowah Crossing Shopping Center on Hicks Drive in East Rome.

Tuesday Morning will be moving from its long-time location in the West Towne Square shopping center on Shorter Avenue sometime in mid-May. A Workout Anytime gym franchise also is set to open soon.

Rella Jackson, manager of the Tuesday Morning shop, said the primary reason for their move in the need for more space.

Franchisee Spotlight: Callie Casey

Callie Casey is a Workout Anytime franchise owner in Nashville, TN. Through her own personal health struggles and her career as a nurse practitioner, she found the perfect work/life balance in a career with Workout Anytime. Her dedication to physical and mental health has helped drive her business towards success, and the payoff goes beyond the books. She gets to be a part of so many journeys of health and wellness. 

Workout Anytime Featured on Fox & Friends

Workout Anytime was recently featured on Fox & Friends during the "On the Job Hunt" segment. 

Workout Anytime was spotlighted as a company looking to hire in 150 new jobs from trainers to sales. Fox Business reporter Cheryl  Casone mentions Workout Anytime's 45 planned openings this year, representative of a recent boom in the fitness industry. She mentions the appeal of a "keeping it simple" approach that WOAT takes in its business model. 

Click HERE to view the entire segment (Workout Anytime feature @ 2:27).

Workout Anytime Featured in the Buffalo Grove Countryside

Workout Anytime was recently featured in the Buffalo Grove Countryside in an article titled, "Workout Anytime’ at Buffalo Grove’s new 24-hour fitness club".

The article details new owner Jeff Cercy's background and his plans to open the first Workout Anytime in Illinois in Buffalo Grove. Jeff notes that wants to open 100 gyms in the Chicago area and is excited to bring the location to Buffalo Grove, a city with very few gym options. The article includes information about the straightforward environment and low cost Workout Anytime gyms.

Click HERE for the full article or begin reading below:

‘Workout Anytime’ at Buffalo Grove’s new 24-hour fitness club

By: Ronnie Wachter

BUFFALO GROVE — When walking into the Blockbuster Video near the southeast corner of Buffalo Grove, imagine looking like one of those actors or actresses on the movie covers.

The business that is slated to open at 686 S. Buffalo Grove Road, when Blockbuster closes, might be able to help achieve that physique.

Workout Anytime, a 24-hour health club with a plain-and-simple business angle, plans to spend this spring remodeling and moving its equipment into most of the video store’s space. Owner Jeff Cercy said that once he gets his club open, potential clients can discover a welcoming and straightforward environment.

Workout Anytime Featured on WAVE 3

Workout Anytime was recently featured on WAVE 3 NEWS in Louisville, KY.

During the segment, Billy Greenwell (Director of Personal Training) demonstrated some quick easy steps anyone can do at home with a kettle bell and free weights to get in shape for summer. Billy was able to mention that Workout Anytime has two locations in Louisville and is only 15 dollars a month with no contract. Billy does a great job demonstrating the exercises and had fun with the show hosts. 

Click HERE to view the segment or view below:

wave3.com-Louisville News, Weather

Workout Anytime Featured in The Courier Journal

Workout Anytime was recently featured in The Courier Journal in an article titled, "24-hour gyms allow busy people to exercise any time". 

The article discusses the trend of 24-hour fitness centers opening in Louisville and specifically highlights the benefits of Workout Anytime. The article includes testimony from Workout Anytime customers and  also notes that the brand may eventually have 10 locations in Louisville. 

Click HERE for the full article or view the video and begin reading below:

24-hour gyms allow busy people to exercise any time

By: Darla Carter

As a corporate accountant pursuing a master's degree in business administration, Krystine Bernie doesn't have a lot of time to spare. 

That's why she was eager to join Workout Anytime, a 24-hour fitness center at 3572 Springhurst Blvd. in eastern Jefferson County. 

With work and school, it's nice to have 24-hour gym access, said Bernie, 43, of Louisville. 

Be Your Own Boss: Franchise Development

Ever thought about owning your own business? We've all dreamed of being our own boss at one point or another, but the logistics can feel overwhelming! However, when you join a franchise, you're not just joining a crapshoot. You're joining a business model with proven success and the ability to give you the proper tools to ensure you won't be closing your doors anytime soon.

At Workout Anytime, our business model focuses on simplicity, from the space to the number of employees. Owning your own gym let's you live your own life while being involved in a business that will never go out of style. Fitness is forever. In this video, our VP of Franchise Development, Randy Trotter, lets you in on why Workout Anytime just might be the best move for your future.

Workout Anytime Opens New Locations!

Workout Anytime is happy to announce our newest openings in Louisville-Fern Creek, KY and nearby in Springhurst, KY! Our team took some amazing photos of the Louisville-Fern gym ready for customers. Come on in, Kentucky, and GET FIT!

Workout Anytime is also excited to announce our next opening in Stockbridge, GA on Monday, March 4th. Stockbridge's Nicos Chavis took the time to tell us why he chose to join the WOAT family and all about starting the new business.

Meet our Franchisee: Zelly Wesson

Zelly Wesson is originally from Portland, OR. He attended La Salle University, earning a degree in marketing and organizational management. He has been playing professional basketball for 14 years in Europe and is currently in his 6^th season in Turkey. He also owns three smoothie franchises called NRgize Lifestyle Café which is located inside LA Fitness in Georgia.

How did you learn about the brand?

During the past four years, I have done personal training in the offseason. I was looking at a number of fitness related opportunities and a friend of my wife; who is the Workout Anytime franchisee in Roswell, Georgia, recommended the brand. I went and saw her gym as a part of my due diligence and even worked out there to get a good feel. After looking into every opportunity, I knew this was the right choice for me.

Why did you choose an opportunity with Workout Anytime?

After analyzing my smoothie businesses, it became clear – that as an owner, I depended heavily on my employees. The food service model is the type of business that constantly needs an employee to be on site and run the day-to-day operations. With the Workout Anytime business model, I don’t need someone there all the time. There’s no food involved and members have access to come and go, as they desire. This is appealing to me because I live overseas most of the year. The 24/7 aspect of the business is also appealing to me, personally as a professional athlete – you can literally workout anytime that fits into your schedule.

What makes your business unique in the community?

The biggest reason people will choose us over the competitors is that we are very hands on with the community. We offer free fitness boot camps and have started offering the boot camps even before our business has been open. We’re very passionate about the health and wellness industry. We genuinely care about people getting in shape and educating the community on the importance of fitness and health.

Are you involved with any charities or do any community outreach with your business?

We have plans to get more involved with the community and would love to be able to work with the local schools in getting kids active.

What challenges have you overcome to get where you are now?

Educating myself on the importance of nutrition and being healthy has been a challenge. I was a big kid growing up. I know first hand the difficulties a child endures, when they’re not in great shape. I battled weight issues until I was about 22. At that time, I hired a dietitian and began my transformation to really getting in shape. It’s really about discipline, balance and doing the right thing for your mind and body.

What are your expansion or development plans? What is your end goal with Workout Anytime?

My end goal is to own multiple clubs in the area. We’re taking it one step at a time, but we’re very excited about this opportunity.

Do you have any other interesting hobbies or passions?

I like to design! I do a lot of interior decorating. I love creativity and finding unique presentations for new things, new projects and new businesses.

WOAT New Website!

We're one month into 2013 and sticking to our resolutions! We're trimming the fat and making ourselves over. Our new website features a sleek new simple design that's much more user friendly and to the point, just like your workout should be! As in our gyms, when it comes to online info, we want you to be able to find exactly what you're looking for without sorting through the needless bells and whistles. What do you think of our new look?

Check out our new website by clicking HERE or going to www.workoutanytime.com, or join us on Facebook to let us know what you think by clicking HERE.

Meet our Franchisee: Jeff Cercy

Name: Jeff Cercy

Territory: Chicago

Before purchasing the Workout Anytime territory in Chicago, Jeff Cercy spent 21 years (active and reserve) in the military with the marines and army special forces including a tour in Afghanistan shortly after 9-11. In addition to his leadership experience in the military, Jeff has an MBA from the University of Phoenix. He was previously a franchisee for Sports Clips and LA Boxing in Colorado. His Sports Clips was the first in Colorado and was a top location for the company. He also won a Franchisee of the Year award  his first year of operation with LA Boxing. Jeff has also been involved with pharmaceutical sales in a Fortune 100 company for the past 25 years.

How did you learn about the brand?

I was looking for a new opportunity. After I sold my LA Boxing franchise I bought back into their company because I’m passionate about the fitness industry. I wanted to open an LA boxing in Chicago but it would have been difficult with my current job. Did some research on other opportunities and was very intrigued with the model’s simplicity and the growth potential, I thought it would be a good fit.

Why did you choose an opportunity with Workout Anytime?

I felt the direction of the company was right for me. With my previous career in franchising I enjoy going into a new market and building a brand. Besides that, I see great value in Workout Anytime and the potential for growth in this market and across the country.

Are you involved with any charities or do any community outreach with your business?

I do some work for the Wounded Warriors program and I’d like to do more through my business once things get off the ground.

What challenges have you overcome to get where you are now?

The challenges have a lot to do with timing in life being right to start something like this and all the experiences gained up to know that will make this even more successful.

What are your expansion or development plans? What is your end goal with Workout Anytime?

I would love to help get a number of people to be really successful new franchise owners and establish the Workout Anytime brand across IL. For now, making our first location a hub for growth is the start.

Do you have any other interesting hobbies or passions?

If it is fast, physical or outdoors and has some risk/adventure involved……I am there.

ABOUT WORKOUT ANYTIME: Atlanta-based Workout Anytime is a 24-hour, seven-day-a-week fitness concept with 36 units in the Southeastern U.S. Founded by fitness veterans John Quattrocchi and Steve Strickland, the company was formed to provide members with first-class fitness facilities at the lowest cost possible, while delivering a profitable and affordable business model to franchisees. Built on the founders’ motto of, “think big, keep it simple and do it with integrity,” Workout Anytime is preparing for significant expansion into new territories by providing opportunities to business-minded entrepreneurs. For further information about franchise opportunities, visit its website.

Workout Anytime featured in The Champion

The article includes three great photos of the facility in Dunwoody and describes the flexibility and affordable cost of the WorkoutAnytime franchise. The article highlights the 24-hour, seven-day-a-week fitness concept and Bill Aicklen notes the affordability and convenience of the gym. Randy Trotter describes how the concept was founded and the proven success of the business model.

Begin reading the article below or click HERE.

Hit the gym at 2a.m.? Workout Anytime says, why not?

By: Kathy Mitchell

With the start of a new year, many people have self-improvement—especially becoming stronger, leaner and healthier—on their minds. Typically, gym memberships spike during January. But many who sign gym membership contracts later find scheduling and expense more difficult than they had expected.

Bill Aicklen, who currently owns two DeKalb Workout Anytime locations, in Decatur and Dunwoody, and has just signed a deal to bring two more to the area, said the Workout Anytime gym franchise offers the flexibility and affordable cost that many gym members need.

Workout Anytime featured on Huntsville, Ala's WAFF-TV 48

Workout Anytime of Huntsville, Ala was featured on WAFF-TV's website in a great story about people making good on their 2013 fitness resolutions.  The article mentions how devotees and newbies alike are finding it easy to stick to their fitness and health goals this year with the aid of Tim Webster, general manager of the Workout Anytime location in Huntsville.

'Workout Anytime' offers inspirations for New Year's resolutions
by Christine Pae for WAFF-TV

HUNTSVILLE, AL (WAFF) -

People with fresh resolutions are wasting no time hitting the treadmills. But what's keeping them going?

Its 10:30 a.m. on New Year's Day and gym goers are ready to break a sweat.

"I was motivated, I got up, and I said ‘Here I am,'" one woman said.

This will be one of the busiest weeks of the year for fitness centers.

"Most definitely we're going to be picking up every day from here on out through about February, March," Tim Webster, the general manager of Workout Anytime, said.

And according to Webster, for a lot of people, just showing up at his place is a great first step.

"You made the toughest step coming in through that front door. The rest of it is easy now," he said.

And keeping that determination throughout the year is only a matter of focusing on what you want changed.

"Once you find out what those goals are, it's easier to hone in on them. And okay, I know where I want to start you off. ‘I want to lose the mid-section,' we need to start you on our cardio," Webster said.

Click here to read the entire article.

Workout Anytime in Columbus Ledger-Enquirer

The article talked about Workout Anytime planning to develop into Columbus, GA. In the article, it mentioned the brand is looking for entrepreneurs and plan to expand with three to four locations. It also mentioned Workout Anytime has about 50 stores open or in development, with a short-term goal of reaching 100 units.

Outsider food, retail chains keen to have local presence
By Tony Adams for The Columbus Ledger-Enquirer

...

That's the task before Randy Trotter as well, finding entrepreneurs willing and able financially to buy into Atlanta-based fitness company Workout Anytime, which could have three to four locations at full build-out.

"We like the Columbus market. We call it an underserved market," said Trotter, vice president of franchise development for Workout Anytime, which now has about 50 stores open or in development, with a short-term goal of reaching 100 units. Supermarket-anchored shopping centers are the preferred locations, he said.

...

Click here to read the entire article.

Read more here: http://www.ledger-enquirer.com/2012/12/16/2314824/food-retail-chains-keen-to-have.html#storylink=cpy